Located at the northern coast of Panay Island in Western Visayas Region, the city of Roxas is bounded on the north by the Jintotolo Channel, on the east by the town of Pan-ay, on the south by Panitan town , and on the west by Ivisan town and Capiz Bay. The city is accessible by by air and by sea. If travelling by vehicle, the city can be accessed through the Strong Republic Nautical Highway. The city's Culasi port offers a roll-on roll-off service. Travel time from Manila to the city is around 45 minutes by air and 18 hours by boat.

Majority of the people speak the native language which is Hiligaynon but English and Tagalog are widely used. More than 90% of the population are Roman Catholics. The city celebrates the Sinadya sa Halaran Festival featuring street dancing, trade fair, beauty pageant, and cultural presentation.

Most of the city's land area of 95 square kilometers are rural areas which are devoted to agriculture. Primary products are rice, corn, coconut, rootcrops, and vegetables. Most of the city's riceland are rainfed. There is a small but growing cut flowere industry. The city is known as the seafood capital of the Philippines. It has a fishing port and more than 2,000 hectares in the city are used as fishponds. Products manufactured in the city are dried fish, processed prawns, shell crafts, pina clothes, furniture, hollow block, and milled rice.

As the commercial center of Capiz, the city is the transhipment point for products from all parts of the province and from neighboring provinces as well. Visit the Teodoro Arcenas Trade center, Banicad Dried Fish Market and Roxas City Display Center to get a glimpse of various products from the province. You may also try Gaisano Mall for a more cozy shopping. To unwind, have some fun at Sacoda Bar, Zantze Bar or at Super 'J' Resto

Considering the city's location and infrastructure facilities, the following businesses are encouraged:

• cold storage plant
• commercial poultry and piggery
• meat and fish canneries
• Beverage plants like softdrinks and bottled mineral water
• Cut flower and orchid growing
• feed milling
• production of fertilizer especially organic fertilizer
• vegetable growing and canning

1. Baybay Beach - a 3-kilometer stretch of fine sand lined with seafood restaurants and hotels
2. Mantalinga Islet
3. Olotayan Island
4. Baybay Beach
5. Culajao Mangrove Eco-Park
6. Capiz Bay Resort
7. Ang Panubli-on Museum
8. President Roxas Museum

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