Lipa city is located in the northeastern part of Batangas Province, around 78 kilometers away from Manila. It is bounded on the north by the town of Malvar, on the east by Quezon Province, on the south by Padre Garcia and Ibaan towns, and on the west by the town of Mataas Na Kahoy. With many roads traversing the city including the Southern Tagalog Access Road (STAR), the city's appeal to investors has greatly been enhanced. The city has an area of 229 square kilometers. Although classified as a first class city, there are many areas which are rural and devoted to agriculture. Farm products include rice, coconut, rootcrops, and vegetables.

Lipa City Hall

Tagalogs make up the majority of the population. Other cultural groups found in the city are Bicolanos, Ilocanos, and Cebuanos. Most of the residents are Roman Catholics. Other religions include Iglesia Ni Cristo, Protestantism, and Islam.

Shopping and leisure facilities found in the city include Robinson's Mall, SM, Mount Malarayat Golf and Country Club, Summit Point Golf and Country Club, and Grand Makulot Golf Club in Fernando Airbase

As a transportation hub, Lipa can be an ideal site for businesses wishing to tapped the markets of Batangas, Laguna, and Quezon. The city is also a convenient stopover for those travelling southward to the many beaches in the coastal areas of Batangas or those going eastward to Quezon and Bicol areas or those travelling from Mindoro, the Visayas, and Mindanao going to Metro Manila. Hence, tourism-related establishments are very much encouraged. The presence of malls and golf courses is testament to the city's livability and as an investment haven. The following are some businesses that can be considered:

• Mass housing projects
• medium-size commercial complexes
• hotels and resorts
• food establishments
• amusement parks
• commercial poultry and hog raising
• production of dairy products
• food processing such as meat packing, curing, and canning
• coffee production and processing - the city was once a leading coffee producer
• production of high value commercial crops like malungay, mushroom, vegetables
• demonstration farms
• consumer chemicals such as detergents and personal care prodicts
• essential oil and fragrances
• furniture and fixture
• electronics and electrical appliances
• automotive and parts
• technology-related ventures like business process outsourcing, graphic design, and software development
• financial services

1. San Sebastian Cathedral built in the Romesque tradition with circular dome
2. San Sebastian Library of the Arts
3. Carmelite Monastery - the site of a miraculous "shower of Petals"
4. Casa de Segunda Katigbak on 198 calle Rizal - a heritage house
5. Mount Malarayat
6. Susong Dalaga Mountain

San Sebastian Cathedral

Lipa Carmel Church where a miraculous shower of petals was believed to have occurred.

One of the ancestral houses in Lipa City

Downtown Lipa City

Busy street near Lipa City market

Lipa City Market

Claro M. Recto monument

Lipa City Plaza

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