Laoag City prides itself as the country's Sunshine City. And rightly so. It was awarded by the Kalakbay Awards as Best Tourist Destination for 2001. It also received the Hall of Fame award as the Cleanest and Greenest Component City in the Philippines. The city is therefore a must for tourists.

Located 488 kilometers north of Manila, it is bounded on the north by the town of Baccara, on the east by the town of Sarrat, on the south by the town of San Nicolas, and on the west by Luzon Sea which is part of the South China Sea. Laoag has a total land area of 116 square kilometers and is politically subdidived into 81 barangays. It is accesible by land through the Maharlika Highway and by air through the Laoag International Airport. Laoag is a coastal city but it has no seaport. Bus companies such as Farinas Trans, Maria De Leon Trans, and Autobus Transport ply regularly the Manila-Laoag route.

Pamulinawen Festival is held on the 10th of February every year in honor of St. William the Hermit, its the Patron Saint.

Aside from being the seat of the Ilocos Norte provincial government, the city is also the commercial and cultural center of the province. The newly-built Laoag City Commercial Complex are found establishments selling authentic local products such as inabel, bagnet, longganiza and sukang iluko.

Investing in hotel and leisure complex would be an ideal venture. Processing of agricultural products is also suggested.

1. Sinking Bell Tower - a massive 45-meter high with a base of 90-meter in diameter
2. Cathedral of St. William the Hermit - was first built in 1580
3. Iluko Museo
4. Tobacco Monopoly Monument
5. La Paz sand dunes - considered a geological monument

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